Moto Guzzi Originals

Moto Guzzi has a proud heritage and a loyal following of motorbike enthusiasts, MG originals is a site that show's off the culture and style around the brand. Originals allows users to upload images via Twitter or Instagram that they think fit the movement. The design of the site takes cues from the 1950's Bonneville scene and creates an environment that fits the vintage feel that is synonymous with Moto Guzzi.

Campaign Concepting

UX Design

UI Design

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UI Design